// --> // --> San Francisco Real Estate - Residential: "Dressing" your property for success!

Friday, July 14, 2006

"Dressing" your property for success!

A reader asks:

What are the benefits to staging before placing a property on the market?

Our reply:


Staging is a decorating technique designed to present properties in their best light for selling. This includes removing personal items and clutter from rooms and arranging furniture so that a property appears spacious, bright and appealing. It is not necessarily how you would place furniture or art if you were living in the property, but it shows off the good points and minimizes the defects.

A good stager can help a property sell faster and for a lot more money. Sometimes it can even be the difference between selling and lingering on the market without any offers. Instead of a property being shown when vacant, staging can actually make a property seem larger and allow buyers to see how their furniture might fit. Vacant properties often appear smaller and colder than well staged ones.

One of the most talented decorator and staging professionals in San Francisco, Arthur McLaughlin, will give a free estimate and work with the homeowner's furniture or bring in items. We highly recommend that a seller have a consultation and see what can be done to improve how the home shows.

- Janis Stone

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