// --> // --> San Francisco Real Estate - Residential: Interviewing a Realtor to sell your home

Tuesday, September 12, 2006

Interviewing a Realtor to sell your home

A reader asks:

What are some questions I should ask when interviewing agents to sell my home?

Our reply:

You want to know your agent's experience, strategy and resources to get the job done. Here are some sample questions to ask an agent:
  • What is your "list to sell" ratio? This is the number of properties the agent sells that he/she takes on as a listing. You want a high percentage of sales.
  • What experience do you have selling homes in my neighborhood? You want to know the quantity of properties sold, similarity to your home and how long ago was he/she working in your area.
  • What would be your marketing plan to sell my home? You're looking for the advertising plan, Open House schedule, availability to conduct private showings, etc.
  • What resources does your brokerage firm have to help you market and sell my home?
  • Does the brokerage firm have easy to read signs for the front yard?
  • Is there a sales meeting where the agent can market the property to other agents in their office?
  • Does the agent have access to an e-mail list of top agents to send an announcement to?

Ask your agent to stay in close communication with you throughout the sale. Tell him or her how you like to receive information: e-mail, phone, in-person meetings. The best scenario includes a strong partnership between you and your listing agent.

- Kathleen Macdonald

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