// --> // --> San Francisco Real Estate - Residential: Marketing strategy for San Francisco Real Estate during a slowing market

Wednesday, August 09, 2006

Marketing strategy for San Francisco Real Estate during a slowing market

A reader asks:

What is the benefit to taking a listing off the market during the 'slow' season and relisting it again when the market picks back up? Would you recommend this?

Our reply:

A listing often gets the best price when it's "fresh" on the market. You present it to the public all bright and shiny! So when the market slows, a property can get "stale" by sitting on the market too long. And because not that many people come to see it, it doesn't sell very quickly. In situations like that, it may be better to take the property off the market for a while and then bring it back in "primetime" as a new listing!

- Kathleen Macdonald

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